In the book of 'Winning'
Jack Welch talked a lot
About Mission & Values
Mission
Basically answers one question:
How do we intend to win in this business
It requires companies to make choices about
People
Investment
And other resources
The question forces companies
To delineate
Their strengths and weaknesses
In order to assess
Where they can profitably play
In the competitive landscape
At the end of the day
Effective mission statements
Balance the possible and the impossible
They give people
A clear sense of the direction
To profitability
And the inspiration to feel
They are part of something
Big and important
A final word about missions
It concerns their creation
How do you come up with one
Setting the mission
Is top management's responsibility
A mission cannot be delegated
to anyone except
The people ultimately
Held responsible for it
Mission
Is the defining moment
For a company's leadership
It's the true test of its stuff
Wow
How many companies out there
Would truly appreciate this
Most of them
Are looking for instant profit
Instant sales
Instant money
Instant performance
Instant record
It's ironic
But it is so real
Many people out there
Are so shoe-polishing
And play many big dirty tricks
To safeguard their jobs
To be in the comfort zone
What is safety
You could see in their eyes
No life
The soul is somewhere else
Day by day
Year by year
Deadly alive
Hardly live
If the business leaders
Would really take a few moments
To think about the mission
And come up with unique creation
And make tough decision
To define the whole game
That is truly amazing
Winning is
Simple
But details
