Brooks Brothers

Brooks Brothers
Brand story of an American icon

etc Wine Shops

etc Wine Shops 
Unique wine shopping experience
Incorporate etc concept 
To endear, tease and cultivate
Raising the bar of wine appreciation and culture


Passion for wine
Is it in-born or made

S.T.Dupont

S.T.Dupont
140 years
Hand crafted French excellence fot the elite
The theme is 'Be Exceptional'
Wow


How many luxury and lifestyle brands
Could last more than 100 years
What is 140 years anniversary
It speaks so much about the brand value
Tradition, Heritage & Passion
Indeed 
A proud anniversary

IFL

IFL
French properties specialist 
Inspired and driven by pure passion for France
Promoting living 'art de vivre' lifestyle
Heritage
Heritage
Heritage

Paspaley

Paspaley
The world's most beautiful & precious pearls
Passion that lasts generation
That is how a successful brand is built


Muse by Paspaley
So beautiful 
So stunning
So glamorous
So perfect
So feminine
So inspired 
So confident
So breathtaking
So captivating
So alluring
So elegant
So timeless
So graceful


So lady

Crystal Cruises: By Distinct Choice

Crystal Cruises 

Six Stars cruising line

Unforgettable luxury dining experience

Defined by distinct choice

I have personally experienced them two times

Cruising in the Mediterranean

From Barcelona to Rome

From Istanbul to Venice

Absolutely stunning

Interview with this brand experience and story

Dream the Impossible Dream

By very passionate people

I am so inspired 

China Dream 

Remains 

Writing for Directors' Message

Message From Directors

‘Unless you build your business into a brand,

 you will never have the Midas Touch.’

Since the last issue,

'A Little Black Book'

has become a sensation

of fine collection series.

It's one of its kind.

It's indeed a breakthrough.

We are grateful

for your active involvement

and genuine feedback.

This has allowed us

to be innovative

to re-imagine

to re-create

to manifest

what we are passionate about

and turn it into market leadership.

In this issue,

we believe you will deeply appreciate

what has contributed to the Midas Touch

of every legendary brand or company

that is well polished through

pure passion and purpose

in creating a new level of brand experience

to the marketplace.

Every legend starts with great story.

You may find Midas Touch with:

1)     Crystal Cruises: Luxury Dining Experiences – Defined by Distinct Choice

2)     Prime Cruise Asia: Dream The Impossible Dream

3)     Paspaley Pearls: The World's Most Beautiful & Precious Pearls

4)     IFL: Pure Passion for France and Living the “art de vivre” Lifestyle

5)     S.T.Dupont: 140 years – Hand Crafted French Excellence for the Elite

6)     etc Wine Shops: Unique Wine Shopping Experience

7)     Brooks Brothers: Brand Story of An American Icon

8)     Awesome Villas: Simply The Most Awesome Villas in Phuket

9)     J.P.Cam Jewelry: Business by Appointment Only

10)  One Minute Presenter: Executive Presence Boosts Brand Experience

11)  Janet Lau: A True Passion for Yoga – Leading to Joy & Happiness Within

12)  Martin Lindstrom: The World’s Largest Social Media Experiment

We continue to strive

to grow this passionate community

who are just as hungry for practical 'Best Practices' as you

to take your business to the next level.

Life is too short indeed.

Focus only on

what you love and passionate about

and turn it into power and Midas Touch!

Sidney Yuen

Ronnie Ng